Areas of the body such as the areas around the groin and intimate parts of the body, which are normally not touched in therapeutic massage, will be touched in ways that increase sexual arousal.
Sensitive massage may be utilized as a means of stimulating the libido, or increasing the ability of a person to respond positively to sensual stimulus.
In some cases, sensitivec massage can be a form of foreplay without sexual gratification, intended to heighten the sensitivity of an individual prior to another engagement where sexual arousal and fulfillment is intended.
In other cases, sensitive massage may be used professionally to help men address issues of premature ejaculation, healing sexual emotions or helping you geting more aware of your body, mind nad soul needings when being touched, kissed or making love with smebody else.
It is also offered as a service by some massage parlors(known as the 'happy ending').
In this case, erotic massage may be considered to be a form of sex work, or a form of sex therapy.